Adwords Miracle � Don’t Make Assumptions That You Can No Longer Afford …
I made a post in a forum the other day, posing a small conundrum which you can read here:
It’s interesting how different people measure the success, or otherwise, of their Google Adwords campaigns. I’m always advocating testing, but there has to be a few caveats when you run tests.
The example which I gave in the forum was as follows, and was based on an actual campaign that I had managed for a client in the past.
Imagine you have an Adwords group with two ads running with optimisation turned off, i.e. Google Adwords Miracle Guide will just distribute the search traffic uniformally between your two ad creatives. After 160 you can see that Ad A has a CTR of 6.8% and Ad B has a CTR of 1.2%
Now the question is, which ad do you run with? Which one do you axe?